Board Members
Meet the board behind Moana Mark
Thanks to the expertise of our board members, we can grow Moana Mark and provide more opportunities for individuals and businesses to directly fund marine research projects across Aotearoa
Dr Krista van der Linde
Moana Mark Founder & Marine Mammal Biologist
“It is my privilege to be the founder of Moana Mark. I have 17 years of experience in marine conservation initiatives in New Zealand as a specialist marine mammal biologist. I have seen many businesses benefit from their local environment without giving back, often due to a lack of awareness and relevant research projects. I founded Moana Mark to make it easy for businesses to fund local marine projects and have their commitment recognised.”
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“I am based in Kaikōura, Moana Mark’s founding region, because of its incredible marine mammal populations, booming eco-tourism industry, and the need for more research initiatives. This unique environment presents an opportunity to bridge the gap between tourism and conservation, ensuring businesses play an active role in protecting our marine ecosystems.”
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“Through Moana Mark, I aim to create a sustainable framework that enables long-term marine research, supports businesses in their conservation journey, and inspires industry-wide change.”
Lisa Bond
Destination Manager for Destination Kaikōura
“I have worked in tourism for 28 years, spending 26 of those at Whale Watch Kaikōura in various roles, including guide, skipper, and in communications, marketing, and sales. I’m now the Destination Manager at Destination Kaikōura. My experience has given me a deep understanding of the industry and the importance of sustainable practices in tourism.”
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“I recently completed the Kaikōura Destination Management Plan, which emphasises sustainable tourism and marine conservation. Moana Mark aligns perfectly with these goals, particularly given Kaikōura’s importance as a marine hotspot.”
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“I see immense value in this work and was eager to offer my support when the opportunity arose to contribute to Moana Mark’s vision. This initiative plays a crucial role in safeguarding marine ecosystems while promoting responsible tourism practices, and I’m excited to be involved.“
Gavin Oliver
Managing Director of EcoZip Adventures
“I began my journey in New Zealand’s tourism industry in 2008 by founding a small-group touring company. My vision was to offer guests an authentic experience, allowing them to connect with New Zealand through highly interactive, personalised tours. In 2012, I co-founded EcoZip Adventures, a business model focused on commercial conservation, blending profit with purpose. Today, EcoZip is a multi-award-winning company with locations on both the North and South Islands. Our mission remains unchanged: to help guests form a deeper, more meaningful connection with New Zealand.”
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“The preservation of Aotearoa New Zealand’s marine ecosystems and biodiversity is a cause I hold deeply. The world’s oceans are often seen as a barometer for the health of our planet, making their protection even more urgent.”
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“Moana Mark plays a vital role in connecting tourism businesses, visitors, and the science community. By fostering collaboration, it creates meaningful, long-term benefits for our oceans and the species that depend on them. As a board member, I am honoured to support Moana Mark’s efforts to safeguard our oceans and ensure their protection for future generations.”
Emile van der Linde
General Manager of Hapuku Lodge + Tree Houses
“My hospitality and tourism career began immediately after school, when I joined an in-house hospitality management training programme at Protea Hotels in South Africa. Based at Protea Hotel San Lameer, I travelled to other hotels within the group, learning how different properties operate. This experience fuelled my passion for the industry and allowed me to explore various cultures and ways of life. After working in South Africa, England, and New Zealand, I joined Hapuku Lodge + Tree Houses 15 years ago.”
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“As a lodge manager, I wanted to offer guests more than just a place to stay and dine. I envisioned an experience where visitors could enjoy the beauty of Kaikōura while contributing to the community. After brainstorming with my wife Krista, the idea for Moana Mark was born.”
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“With the support of Hapuku Lodge owner Tony Wilson, we proudly became the inaugural partner of Moana Mark. Through this initiative, we support marine research by donating a portion of our proceeds and providing the use of a marine lab for research purposes.”
Tania Ross
Marketing Director for South Pacific Helicopters & Wings Over Whales
“Almost three years ago, I started working with South Pacific Helicopters and Wings Over Whales, marking the beginning of my journey into the tourism industry. It has been an incredible experience, and I’ve discovered a true passion for what I do. I’m grateful to be part of an industry that connects people to the natural beauty of New Zealand, and I enjoy contributing to the tourism sector here in Kaikōura.”
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“I’ve lived in beautiful Kaikōura for 15 years and it truly feels like home. I have two wonderful children, Ashton (10) and Mikayla (8), and we love spending time outdoors, exploring the coastline and enjoying the views from the mountains.”
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“Being part of the Moana Mark board allows me to contribute to the protection of Kaikōura’s natural environment. I’m especially enthusiastic about the goals of Moana Mark and love how South Pacific Helicopters and Wings Over Whales support these ideals. It’s rewarding to be part of such an impactful initiative.”
Marie Knowles
Co-founder of DM Hotel Marketing
“Storytelling is my passion. From a decade in magazine editorial to another in advertising and marketing, as well as several years as a travel writer, I've always loved connecting and engaging with people and exploring the world. I’m fortunate that I run a business where I can combine those passions and experience.
“I founded DM Hotel Marketing with my partner Damien Knowles. We specialise in digital marketing for unique properties, working with the people behind the brands to sell their experiences, not just their rooms.”
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“At DM, we believe in giving back more than we take, in order to have a positive impact on the world around us. This applies to us as business owners, as individuals and as parents with an eye on our children’s futures as well.
“Having lived and worked in London for seven years, as well as travelling to over 50 countries together, we’ve seen a lot of the world. Meeting new people, connecting with the natural world and discovering new places to explore are some of the highlights of travelling. But the downsides include seeing firsthand the negative impacts that people can have on nature.”
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“Moana Mark represents the change I want to see in the world. Helping businesses to donate directly to marine research projects has huge potential for sustainability and the environment in Aotearoa.
“I knew of Moana Mark through our client, and Moana Mark Premier Partner, Hapuku Lodge + Tree Houses. Highlighting the local marine tourism experiences was a natural fit for Hapuku’s social media and I had always enjoyed creating this content in particular because of my love of the nature and wildlife of Kaikōura.”
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“I jumped at the chance to work with Krista when she presented me with the opportunity. I’m thrilled to be helping with the marketing and communications strategies, channels and content. My aim is to bring my storytelling and marketing expertise to ensure more people know about Moana Mark, take an interest in its vital work and take action to support it.”
The oceans are in peril with climate change, pollution, and overfishing pushing marine life to the edge. Vital research is needed to protect our most vulnerable species.
Our mission is to connect individuals and businesses directly with marine research projects in Aotearoa New Zealand. With your support, we can make a difference.
Our Mission
Our Premier Partners
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![A guest stands on a Tree House balcony at Hapuku Lodge + Tree Houses]()
Hapuku Lodge + Tree Houses
“It was a no brainer for us to support this fantastic initiative. Not only is sustainability at the core of our operations, but supporting the marine wildlife that brings us our guests is just the right thing to do.”
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![A Wings Over Whales plane flies over the Kaikoura coastline]()
Wings Over Whales & South Pacific Helicopters
“With both companies benefiting greatly from our local environment, knowing we are partners and supporting a not-for-profit organisation makes us very proud as business owners.”
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![Two people on a zipline with epic Kaikoura views in the background]()
EcoZip Adventures
“By collaborating with Moana Mark, we can help direct resources toward critical marine science, while strengthening a tourism model that genuinely gives back to the environments that sustain it.”
Ready to support?
Whether you're an individual wanting to give back, or a business ready to lead in sustainable tourism, there's a way to make your mark.
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